Research Communications
Mission and Values
Mission: To enhance Penn State’s position as one of the nation’s premier research universities by demonstrating how the University advances the frontiers of knowledge, improves the quality of life, and fulfills its public obligations.
In order to achieve our mission, we are committed to
- communication that is credible, clear, and engaging.
- balance in our communications, reflecting the breadth and depth of University research and creative endeavors.
- an exchange of ideas and dialogue between communicators and our audience.
- using all appropriate media to convey our message.
- reaching, directly and indirectly, the wide variety of diverse audiences that comprise Penn State’s constituency.
- providing individual communications support to the University’s academic researchers and other faculty and administrators.
- evaluating our effectiveness as communicators.
- establishing and adhering to a communications plan within the framework of the University’s strategic plan and overarching goals.