penn state mark

Visual & Editorial Standards | Graphic Identity System

Other Familiar Symbols

In addition to the University mark, Intercollegiate Athletics logo, and University seal, other Penn State symbols and emblems are used by the University, primarily in the areas of athletics and alumni relations. These include the image of the Nittany Lion statue, Nittany Lion mascot caricatures, the Pride of Lions symbol, and paw prints.

The Nittany Lion

Lion Shrine

The Nittany Lion is a legendary Pennsylvania mountain lion that once roamed Mount Nittany, and the valleys of central Pennsylvania that eventually became the birthplace of The Pennsylvania State University. Shortly after the turn of the century, the Nittany Lion began to represent the athletic spirit of the University. Its popularity as a University symbol grew, and the class of 1940 commissioned a sculpture of the Nittany Lion as a gift to the University. The statue, sculpted by Heinz Warneke, was completed in 1942 and placed next to Recreation Hall. Today, this image of the Lion is considered to be the most universally recognized symbol of the University, and it is represented in both the University mark and the Intercollegiate Athletics logo.

Line drawings of both the full-bodied view of the statue and three-quarter view of the statue’s head have been standardized as "classic" Nittany Lion artwork. Generally, this artwork is most appropriate for use in sports or alumni materials.

Lion Drawings

Classic Nittany Lion artwork is trademarked by The Pennsylvania State University and its uses are strictly controlled by the University. Information about classic Nittany Lion artwork also is available on the Licensing website.

Questions regarding the use of this artwork may be directed to the Department of University Marketing, 814-863-1870.

Pride of Lions Designs

The Pride of Lions design originally was developed to enhance the sales of licensed merchandise and provide opportunities for new product lines. It also has been adopted for use by some Intercollegiate Athletics teams. It is important to note that Pride of Lions designs is reserved exclusively for use in athletics.

The Pride of Lions design includes the stylized head of a mountain lion and typographic treatment of the words "Penn State Nittany Lions." There are four basic variations of the design and five separate arrangements of the typography. No other versions of the design or arrangements of the typography are acceptable. All reproductions should be made from clear, quality master artwork or files. The logo may be reduced or enlarged as needed but the individual elements in the design should not be changed. The recommended color palette for Pride of Lions designs is PMS 282 (dark navy blue), white, and PMS 877 (grey).

Pride of Lions graphics Pride of Lions graphics Pride of Lions graphics

 

Pride of Lion designs are trademarked by The Pennsylvania State University and their uses are strictly controlled by the University. Artwork for these designs is available from the Department of University Licensing, and questions regarding the use of this symbol should be directed to University Marketing, 814-863-1870.

Nittany Lion Mascot Caricatures

Nittany Lion mascot caricatures often are popular and find their way into various materials. These images are reserved almost exclusively for athletics, alumni, or student event materials, and are inappropriate for materials related to academic programs and departments.

An approved caricature of the Nittany Lion mascot is available in numerous poses. Additional poses can be commissioned at a cost of $250 per pose, which is paid by the unit requesting the pose. Any new pose that is created then becomes part of the overall collection and is available to the entire University.

Cartoon lions

Nittany Lion mascot caricatures are trademarked by The Pennsylvania State University and their uses are strictly controlled by the University. Artwork for the caricature is available from the Department of University Publications, and questions may be directed to Jeff Hermann, 814-863-1870.

Paw print symbol

The use of the paw print symbol is reserved almost exclusively for athletics and athletic-related events. Additionally, reproductions are limited to the colors of black, white, blue (PMS 282 or PMS 287), and grey (PMS 877)

The approved paw print is strictly controlled by the University. The artwork is available from the Department of University Marketing or University Licensing, and use of this symbol should be approved by Marketing or Licensing ahead of time. Questions may be directed to the Department of University Marketing, 814-863-1870.

 

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